Amnesty International is a global movement of more than 7 million people in over 150 countries and territories who campaign to end abuses of human rights.
About this project
When they asked us to come up with a new way to recruit members, Matise’s creative team came up with selling Wereldvrede (world peace) in a box.
We opened a pop up store in Amsterdam and launched an online campaign with a webshop.
My role was to develop the website and create and implement a cohesive motion strategy.