Amnesty International


Amnesty International

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Amnesty International is a global movement of more than 7 million people in over 150 countries and territories who campaign to end abuses of human rights.
When they asked us to come up with a new way to recruit members, Matise’s creative team came up with selling Wereldvrede (world peace) in a box.

We opened a pop up store in Amsterdam and launched an online campaign with a webshop.

A big part of the project was a teaser campaign to make people curious about world peace in a box the website was cut into three versions. This was a big thing to take in to consideration while developing, making sure that implementing the new versions would be as easy as possible.

The entire campaign was targetting young professionals which meant the website needed to be high-end and interesting.